James has 20 years experience as a creative in the advertising industry, operating over a wide range of mediums from print right through to web and video. Seven years ago hes started his own company Only a Northern Soul and has produced work for the likes of UEFA, M&S, Everton FC, Clarks, Santander and the British Council. James has worked with Michael for the last 15 years. He has always had an interest in film and been involved with filmmakers and the like throughout this time. Whether that be producing key art or pre and post production creative work, for International film festivals, short films, screenwriters, feature films and internationally renowned producers and directors.